Five re-brand

I noticed a few weeks ago that channel Five have changed their branding. It was done by design studio Dixon Baxi. I’m still not sure what I think of the re-brand. I really liked the branding Spin did. I think it really set Five apart from the other channels and moved them away from a bit of a joke to a credible channel. I suspect Dixon Baxi’s brand will grow on me but at the moment I’m still morning the previous Helvetican branding.